A New Brand for St. Paul’s Hospital & Foundation: Together, for Good.
For over a century, St. Paul’s Hospital has combined compassion and innovation while remaining rooted in strong faith. Since 1982, St. Paul’s Hospital Foundation has supported the hospital by acting as a conduit for our community generosity, bringing health, hope and healing to all. Inspired by the Grey Nuns’ legacy and guided by Catholic values, we have built a tradition of care honouring body, mind and spirit.
Now, we are entering a new chapter that celebrates our past and reflects our future promise.
We refreshed our brand after listening to many voices inside and outside the hospital. Starting in January 2023, many individuals and groups from hospital departments, volunteer organizations, partners, the Foundation, and Emmanuel Health contributed to this project, ensuring a thoughtful and inclusive process.
Our goal was to honor the history and values that shaped St. Paul’s while creating a brand that reflects the diverse community we serve, and affirms our role as a trusted health and community partner committed to excellence in care.
Our refreshed brand unites St. Paul’s Hospital & Foundation under one identity and one promise — for our community, for our patients, for our staff … for good.
You’ll see this in warm colors, a modern website, photographs, stories, and in every moment of care and connection. Beyond design, this brand will help share our legacy of holistic service, highlight transformative projects, and invite more people to join our mission, from advancing life-saving innovations to expanding compassionate care.
We are deeply grateful to our community members, patients, families, and staff who make St. Paul’s what it is. This new brand will help others recognize what you already know: St. Paul’s is where dignity, compassion, and innovation come together to create better care for all. You have always been essential to our story, and as we move forward, we thank you for walking with us to build a healthier, more compassionate community. We are together, for good.